Right Direction is the label for strong, independent, and stylish women living a conscious lifestyle. The timeless and minimalistic aesthetic is made of a permanent collection, Aesthetic 1.1, limited editions made of surplus fabric and upcycled materials and capsule collections.

Small quantities are being produced in Europe to ensure highest quality and ethical working conditions. Sustainability and cooperation with local artisans are at the core of Right Direction.

the core of Right Direction


Focusing on producing high-quality fashion products that last longer, reducing the need for frequent replacements.

Environmental Impact

Prioritizing environmentally conscious practices to minimize the negative impact of the fashion industry on the environment.


Implementing sustainable practices in the production and distribution processes to ensure the long-term viability of the business and the environment.

Circle Economy

Emphasizing on the closed-loop system of resource utilization to minimize waste and maximize efficiency.


Encouraging a minimalist lifestyle and consumption pattern to reduce waste and promote sustainable living.

Innovative Technology

Utilizing innovative technology to streamline processes, minimize waste, and enhance the overall customer experience.