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Digital Fashion

How to get your digital outfit:
1. Choose a piece from our phygital collection
2. Choose a picture of yourself
3. Send it to
4. Add the outfit you want in your cart
5. In 4 days, you’ll get your digital outfit picture.

Right Direction is among the first brands which offer digital fashion. With our phygital collection we expand the purchase of our physical products with the option of digital versions of our pieces. We believe the future of fashion is phygital: the fusion of physical and digital.

As the image in digital spheres becomes more and more important, an increasing number of people include phygital products in their online experience.